So what to say about ToothCrack? The brief for this was relatively simple, take a daft idea for a bottle opener product from a client all the way in Colorado, USA, and create a brand that is equally as daft. Whilst the product itself never made it past early concept design, I had a great deal of fun creating the ToothCrack brand. I took influence from bits of Americana as well as classic US cartoons like Tom & Jerry.

Logo sting.

We wanted to create an 'opening experience' for the product. Similar to when you first open a new Iphone, I guess in this case its more Willy Wonka than Steve Jobs though.

The ToothCrack Pop-Cap Game App. You could say its quite a mouthful.