A proudly female led creative agency, Aurora is thriving in central Liverpool and needed a brand identity to match its fierce ambition to become a leader in the industry, a glow-up in its most literal sense was needed. Inspired by the new positioning idea of ‘Stargazing for brands and the world’ and a perpetually positive and culture led approach to client briefs — I developed the idea of the Auroraverse — a visual realisation of the sophisticated yet zany world of Aurora. This is an ongoing project, but the bones are starting to take shape!