A world leader in the agricultural machinery industry, Kuhn wanted a campaign developing around their Foraging equipment portfolio and service offering which would allow them to engage with their community of farmers during COVID.

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Working alongside 3D artists, we created a ‘miniworld’ of foraging equipment inspired by Kuhn’s diamond logo that formed the basis of the visuals used throughout. I developed an accompanying design style, utilising some existing elements of their brand and combining with fresh typography, fun (and farming pun filled) copywriting and a punchier use of their brand colours all inspired by 50s agricultural Americana. The campaign — pushing customers to sign up for forage events across the country — includes a microsite, social imagery, customer videos and targeted emails & web banners.