To launch SORG’s first fully hybrid glass furnace, ahead of any competition within the industry, the client wanted to make a visually bold statement, without revealing too much in the way of detail (as the technology was still at the concept stage). I was heavily involved throughout the project, with a focus on Art Direction for the CGI used throughout the project followed by the launch product brochure and website landing page which offered a central focus and CTA for the various marketing activities around the launch.