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Laurence Simons

BRANDING          Graphic design           Digital design

Refreshed visual identity, new website and marketing for Laurence Simons

In 2023/4, I had the privilege of leading a transformative rebrand for Laurence Simons, a prestigious executive search consultancy specialising in legal, compliance, and intellectual property sectors.

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This project was a unique opportunity to redefine their visual identity, crafting a cohesive brand narrative that truly reflects their global influence and expertise. I oversaw the creation of an elevated visual identity, an intuitive and modern website, and a suite of tailored marketing materials that targeted a time poor, elite client base.

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With a brand idea of 'enriching careers' that resulted in a contemporary identity that combined a restrained colour palette, editorial style typography & graphics with warm and engaging photography that positions them as thought leaders in their field with a premium and professional look.

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I also led the design for the new website, developing wireframes and the UI stylesheets to create a smart looking premium website that better aligned with Laurence Simons prestigious target audience and allowed for a better user journey for both clients and internal stakeholders. View the website here.

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